I decided not to blog as much for a couple of reasons. First, my blog readership dropped significantly per post when I stopped blogging about social media regularly and focused on more general life and marketing issues.  The only posts that seemed to garner traffic were the social media centric posts, which makes sense since I've been blogging on the topic for six years now.  Even those posts were suffering as a result of the diffused subject matter.

This caused me to stop all non social media blog posts.  The readership was so low that it wasn't worth the time to write them.  That being said, I still can't bear to write about social media more than once a week (reason #2). Honestly, I do so much more than just social media these days. It represents a minority portion of my work life, albeit a significant minority. And I have less to say about the topic, and don't want to rehash old posts over and over again.  

So I have settled on one post a week as the compromise. And I am still blogging once a week about social good at the Inspiring Generosity blog (social.razoo.com).

With the rediscovered time, I have reengaged with my social photography hobby, taking a photo day and sharing it with fellow photographers and friends online. I am also reading more blogs regularly. As I result, I 'm curating those posts I find most worthwhile on Twitter during the business week, scheduling the shares on Hootsuite (finally, I am appreciating this tool).

The end result is interesting. Though overall blog traffic has dropped by about 20% since November, on average, the weekly social media posts are getting 300% more readership than they were flanked by non social posts.  Less gets more. And my photo blog is  rocking again with roughly 2-3000 photo views a week, and I have picked up 500 new followers on Twitter this month.Looks like a win-win-win to me.

Overall, there's a point to this story. And that's stay true to yourself. Even if it flies in the face of convention.