Book Pimpery Alert: About Those Typos...

Reviews of Welcome to the Fifth Estate have been overwhelmingly positive.  There have been a couple of points of criticism that have sparked some good conversations, and in the case of Shel Holtz's review, the criticism will be considered if I ever write another business book.

There is one consistant criticism in roughly a quarter to a third of the reviews, the typos and formatting flaws in the book.  For this I apologize. It is maddening to see this in the manuscript, especially since this was the same consistant critique of Now Is Gone. For the reader, it must be a minor annoyance, but as the author it feels like someone took a can of spray paint to my mural. Of course, this is because my ego is intrinsically tied to a body of work that took six months to write.

As I told Margie Clayman in her review, Zoetica went so far as to hire a copy editor independent of the publisher to make sure we didn’t experience the same problem this time. Unfortunately, we got the same result even though we sent edits in.

When the first set of proofs came out, we we held up publishing after the pages layout created significant new typos. This delayed an already late book (originally set for SxSW). The first ten pages of the second proofs seemed much improved so I gave it a green light. Unfortunately, the latter pages were still riddled with formatting errors and typos, some of which had been red lined twice.

Last week a new set of edits was sent to the publisher, who has said the text is updated, and will be uploaded to the Kindle edition. Further, because the publisher has printed Welcome to the Fifth Estate in short runs, a new "1.1" version of book should be available in July/August. Based on past experiences, cautious optimism seems to be the best statement about this coming version... 

If I had self published the book, the original edits would have sufficed. All I can say is that from the author’s side of street I have done everything I can to eradicate this problem, and am sorry that it still happened. For those that have received the current edition, please excuse this aspect of the book that generally seems to be its one ankle biter.