Image by Shel Israel Geoff Livingston co-founded Zoetica, a social enterprise that provides superior communication consulting, training, and strategy to help mindful organizations affect social change. He has worked as a public relations strategist in the Washington, D.C. region for more than 17 years. His primary blog can be found at geofflivingston.com.

Cited by the Washington Post for his blogging skills, Geoff’s new book, "Welcome to the Fifth Estate," will be released in May, 2011. His prior book, the award-winning "Now is Gone” was released in 2007 and was been cited by the Wall Street Journal as a valuable resource for social media. He continues to blog about nonprofit use of social media for Mashable.

He sold his social media boutique Livingston Communications to CRT/tanaka in April of 2009. Some of his professional experiences include United Way of America, Save Darfur, the Goodwill of Greater Washington, Environmental Defense Fund, Live Earth, ChildFund International, the Campus Kitchens Project, the Philanthropy 2.0 Project, Network Solutions, Sully Erna (Godsmack lead singer), and many others. If you want the full professional stat sheet, go here. Otherwise, sit back and enjoy the ride! The opinions expressed here do not represent my employer's views and are strictly my own. Comment Policy: The discussion on this page should be provocative enough to encourage questions, disagreements, and meaningful dialog as to whether we are right or wrong. It’s not about being safe, it’s about pushing the envelope, thinking and, hopefully, learning. However, personal attacks won't be tolerated and will be deleted. Thanks for coming by and visiting.